Here’s something to think about: What prompted you to buy your current car? Was it the fuel efficiency or was it how it looked and rode? The stereo? The safety features? Based on your responses, I’m sure it will not shock you to hear consumers are sick of being asked to give up things like [...]
You may or may not have heard about the Progressive Insurance Automotive X PRIZE, which is a competition designed to highlight the possibilities of alternative fuels and ultra-efficient vehicles. The prize is $10 million, no small potatoes. The challenge isn’t small either: The competitors are being asked to engineer production-capable vehicles that exceed 100 miles [...]